GrathElms
Neil McGrath
ISBN: 9781922779595
About the book
A life and fashion label with an ethos of sophistication, quality and style.
Neil McGrath has lived and breathed fashion his whole life. From early jobs on the cutting floor at Ronel and A. Michaels (which later became JAKS), to the establishment of GrathElms Couture in 1966 with Ron Elms – his partner in business and life for more than 60 years. GrathElms tells the story of a young man with a dream – to work with haute couture fashion. Raised by a wonderful, eclectic family in the suburbs of Melbourne, Neil’s creativity and passion continues today with private clients around the world.
A fashion label with an ethos of sophistication, quality and style, GrathElms tells of how it has touched the lives of hundreds of unique personalities – both in Australia and overseas. Featuring fascinating meetings and conversations with Coco Chanel, Pierre Cardin, Yves Saint Laurent, the Duke of Windsor, Picasso and more, GrathElms depicts a life of elegance, travel, chance encounters, fashion trends, design breakthroughs, and unlikely friendships.