The Great Greenwashing: How brands, governments, and influencers are lying to you
John Pabon
ISBN: 9781922779038
About the book
Saving the planet is big business.
Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it’s also becoming harder to discern.